Assingment 1

Outstanding IMBA Student

Marketing Plan

Kieran Ryan

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Table Of Contents

1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Summary

2.2 SWOT Analysis

2.3 Competition

2.4 Services

2.5 Keys to Success

3.0 Marketing Strategy

4.0 Financials

5.0 Controls

Kieran Ryan

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1.0 Executive Summary

Kieran Ryan is a first year IMBA student at National Tsing Hua University currently enrolled in Professor Wang's Marketing class. He is a strong willed student who is very enthusiastic about the class and is expecting to perform well. Professor Wang will be Kieran Ryan's sole customer. Although Kieran is enrolled in other classes and expects to perform well in those classes, they will not be targeted in this Marketing Plan, they will be dealt with separately and be given a lower priority.

Mr. Ryan will meet all minimum demands of a top performing student. He will have perfect attendance, be prepared in advanced for each class, turn in assignments on time, participate in all classes, be well prepared for presentations.

In addition, as a past lecturer, he will be available to assist the professor by helping with feedback and by creating effective communication channels between the class and Professor Wang.

The marketing plan will be implemented over18 weeks, with a goal of convincing Professor Wang that Kieran is a top student and deserves an A in the class.

2.0 Situation Analysis

Kieran is entering the market with 13 competitors all of who are also competing for a limited number of A's in the Marketing class. In order to accomplish his goal Kieran needs to market himself better than his competitors. He aims to accomplish this by being a professional student and also by assuring that two way communication exist between the professor and the class.

2.1 Market Summary

The market in this case is Professor Wang. Kieran has limited information about Mr. Wang. With further information about the Professor, what his expectations of a top student are, and what Marketing topics interest him most, Kieran can tailor his product to make it more interesting to the professor and thus more likely to score a higher grade in the course.

Kieran Ryan

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2.2 SWOT Analysis

The SWOT Analysis will describe Kieran's strengths and weaknesses and also point out his personal opportunities and threats.

STRENGTHS

• Enthusiasm and dedication to the course and major.

• Strong leadership and management abilities.

• Knowing importance of feedback for the professor.

• Ability to provide constructive criticism in a timely manner.

WEAKNESSES

• Never having attended any Business or Marketing courses.
• Tends to lose focus if not continually challenged or if course material becomes dry.

OPPORTUNITIES

• The professor will award a limited number of A grades for the course.
• The professor seems very interesting and will most likely keep the class challenged and enthusiastic about the course.

THREATS

• The competition will be strong as classmates are knowledgeable and enthusiastic about the course.
• Part of grade dependents on factors beyond Kieran's control (for example if a group member does not complete required work for a presentation Kieran could be penalized).
• 2.3 Competition

The competition is the 13 other students in the class. The students all are intelligent and motivated, several have a strong background in Business and Marketing. The key will be to work well with fellow students that have more knowledge of the subject so as to learn from them.

2.4 Services

In addition to being a professional student Kieran will also set up a system on his blog where Professor Wang can see constructive criticism for each class, which he may utilize to continue to improve as a Professor.

2.5 Keys to Success

• Be a reliable student and follow through with all planned actions.
• Be outspoken and communicate well with Professor Wang and classmates.
• Be a class leader and assist classmates in any way possible.

Kieran Ryan

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3.0 Marketing Strategy

The key to Kieran's Marketing Strategy will be to make his blog stand out from the competitions blogs. Kieran will achieve this by making it a useful tool for Professor Wang by providing timely communication and feed back on all classes.

4.0 Financials

There are no additional finances needed for this marketing plan, proper time management will be essential to the success of the Marketing Plan.

5.0 Controls

The purpose of the marketing plan is to keep Kieran focused, to make sure that he has a guide to keep track of his progress, to see if he is meeting all goals necessary to achieve success and demonstrate his outstanding performance in the course.